U:RE (2019) is an interactive installation, designed to promote public awareness of the ease in which deepfakes can now be created. Furthermore, the politically provocative nature of U:RE is intended to encourage the discussion of the role in which deepfakes now play in the blurring of the line between fact and fiction.
U:RE is an artistic response which drew inspiration from other deepfake artworks such as Jordan Peele's You Won’t Believe What Obama Says In This Video!
U:RE is part of an investigative series called Machined Surveillance. The focus of the series is to question the augmented of surveillance capabilities of governments & cooperations using Machine Learning. This series also covers the creation of deepfakes and their underlying datasets. To address the question, “How are the general populous able to utilise Machine-learning algorithms to aid in counter-surveillance techniques?”. However, to answer this, the following needs to be addressed – “What does the machine know about me from my data?”, “What do machines see versus what humans see?”; “Do you believe what you see?”.